Princess Yachts represents the pinnacle of British marine craftsmanship – elegant, restrained, and engineered with a level of precision that appeals to sophisticated global buyers. Based in Plymouth and backed by LVMH-owned luxury conglomerate Moët Hennessy, the brand has achieved a rare balance between performance and refinement. For UHNW Americans who appreciate the subtleties of premium quality, Princess is one of the most culturally resonant yacht makers in the world.
The flagship Princess X95, priced between $10–13 million, captures the essence of this philosophy. This “superfly” design pushes interior volume to superyacht levels: a 25% larger main deck, panoramic salon glazing, and an upper deck that rivals 40-meter yachts. The result is a vessel that feels like a modern estate floating across the Atlantic.
One of the brand’s strengths is its meticulous construction approach. Every hull is hand-finished, every joinery element crafted by artisans trained for decades in British traditional woodworking. The details feel bespoke: stitched leathers, muted tones, linear architectural lighting, and soft metallic accents that echo the design language of London’s most exclusive penthouses.
Performance remains a central pillar. The V-Class sport yachts – particularly the Princess V78 – deliver exhilarating speed with a luxurious ride, thanks to advanced deep-V hulls and powerful MAN engines accelerating to 37 knots. For buyers seeking effortless sophistication and spirited cruising, few yachts match this combination.
Princess also invests heavily in eco-friendly technologies, including hybrid power concepts and resin-infusion construction that reduces weight while increasing structural rigidity. Their commitment to sustainability resonates strongly with younger UHNW buyers who want responsible luxury without compromise.
In the United States, demand for Princess continues to surge, especially in Miami, Fort Lauderdale, Newport Beach, and the Hamptons. For Americans who want European taste without ostentation – quiet power rather than flamboyance – Princess Yachts is the ideal expression of British excellence on the water.
